Robert Norton's Recent Blog Entries

• Games Women Play

  Who are female gamers and what are they playing? The answers may surprise you, according to Robert Norton, Managing Director, North America of King.com

  King (www.king.com) is the world's leading online social gaming company, and home to more than 80 games played more than 196 million times a month as of January 2008. We attribute the majority of our success to an often overlooked demographic: the female gamer.
   
  At the Casual Connect conference in Seattle in July, we highlighted this strength with an industry-first, live focus group of five women gamers, from 34 to 71 years old, who revealed to leaders of the $2.5 billion plus casual games industry:
   

  September 17, 2008