Movie studio Universal has revealed plans to internally produce a number of games based on its film and TV properties, beginning with the release of an adaptation of the film Wanted for PS3, Xbox 360 and PC, either in late 2008 or early 2009.
According to Variety, Wanted, which is just one of a number of projects in the early stages of development, will be published by rival studio Warner Bros. as Universal does not have the means to distribute and market videogames itself.
The move represents Universal's second foray into the videogame production business, the company having sold its Universal Interactive games division to Vivendi Games in 2000.
"We’re now running a hybrid model where we can license titles where that makes sense or kick off development earlier to put ourselves in a better position for success," said Univeral digital platforms group VP Bill Kispert.