By Kris Graft
August 15, 2008
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"It's definitely a reversal of the way things usually work. Usually the movie's on time, and EA's late with the game."
Warner Bros. announced Friday that it would be delaying the feature film Harry Potter and the Half-Blood Prince from November 21 to July 2009, a decision that will in all likelihood affect EA's planned holiday videogame tie-in.
Videogame industry analysts are already adjusting their fiscal 2009 estimates to reflect the delay by moving Potter revenues into fiscal 2010.
Lazard Capital Markets analyst Colin Sebastian said Friday that he is moving $120 million of revenues into EA's fiscal 2010, as he expects the publisher to sell 3 million copies of the game.
The latest Potter game is set to launch on no less than nine platforms.
Sebastian also adjusted fiscal 2009 earnings per share estimates to $1.40, down from $1.45.
Analyst Todd Greenwald with Signal Hill said, "Though EA is not to blame for this delay, the negative impact will likely be the same nonetheless. ... We doubt that EA will attempt to release the title without the movie."
He told Edge in a phone interview, "It's definitely a reversal of the way things usually work. Usually the movie's on time, and EA's late with the game.
"But EA has the game pretty much done and ready, now the movie's delayed."
EA has yet to announce a final decision on the matter. The publisher told Edge in an e-mail, "We are making a great game that Harry Potter fans will really enjoy--we are evaluating the impact of the movie date change."
That's nonsense. How can EA consider it a 'win' moving one of their big christmas sellers to the retail-dead middle-of-the-summer?
As much as waiting sucks, it's probably a win as far as the game goes. If it was pretty much finished, then they get another six months to make sure everything plays perfectly.
Brian
www.brianwoods.com